April 16, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dentsu’s Chief Automation Officer: ‘AI Should Be Injected In Every Process’

Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems that don’t talk to each other. Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to documentContinue reading »

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