After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at...
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Netflix's French-language thriller Lupin isn't just a heart-pounding heist series. Look closely enough, and you'll see that underneath all of...
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...
A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, '80s pop culture,...
Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity...
For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year--and the first...
MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products--encompassing underwear, bralettes, undershirts and socks--made...
Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On...
NEW YORK, Last Night: Saatchi & Saatchi NZ with Starcom and MSL NZ, took home two One Show 2021 Gold...