The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from...
Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Another Bite? appeared first on AdExchanger. AdExchanger
Since The Washington Post opened up its header-bidding wrapper and ad-rendering engine Zeus Performance to publishers last fall, more than...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Travel has been one of the hardest-hit businesses during the pandemic. TripAdvisor, with the bulk of its business coming from...
Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary...
Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences?...