The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by Stagwell Group, first reported by AdAge late Thursday, demonstrates how the pandemic likely accelerated the end of MDC’s run as an independent public company. MDC Partners and Stagwell Group did not respond to requests for… Continue reading »
The post MDC-Stagwell Merger Could Be A Canary In The Coalmine For Agency Consolidation appeared first on AdExchanger.
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