Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data...
consolidation
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $ 55.4 million in Q1 revenue,...
Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
When AT&T sold the subscription anime streaming service Crunchyroll to American anime distributor Funimation for nearly $ 1.2 billion in...
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians...
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines...