Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.
The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected