Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.
The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs