And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry...
merger
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside....
The cancellation of the proposed TVNZ/RNZ merger has been met with mixed reactions, but for many, it provided much-needed clarity...
AUCKLAND, Wednesday: Major industry players MediaWorks and the Radio Broadcasters Association are applauding the Government’s decision not to continue with...
The Government has announced today that plans for the new public media entity, Aotearoa New Zealand Public Media (ANZPM), have...
Turns out 2022 was a bad year to merge two large media companies into one massive media company. “In hindsight,...
After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether...