When launching its new app in the U.S. in 2018, Burger King and FCB New York created Whopper Detour, which...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
AUCKLAND, Today: NZ production house Reel Factory has added two distinguished new directors to its roster – Mark Toia (who’s ex-Brisbane)...
Beauty brand Tula, whose business is booming as consumers gravitate toward skin care during the pandemic, booked another successful product...
Social media and content agency Culture has released a campaign, Richer With Me, which explores and celebrates the diversity found...
Artist and designer Joshua Vides will star in the first-ever shoppable show on TikTok, in collaboration with mobile-first video shopping...
It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle...
BUSAN, Wednesday: Colenso BBDO CCO Levi Slavin and DDB CD Rory McKechnie have been selected as finals jurors for the...
Zambezi, the Los Angeles-based full-service agency that has worked with clients including Beats by Dre, TaylorMade and Venmo, hired Norm...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
AUCKLAND, Today: Charlie’s – maker of juices, quenchers, coolers and smoothies – has selected Special Group’s design team to refresh...