Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,”...
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Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and...
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When Merkle launched as a direct and database...
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA)...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It...
To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool...
If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client...