AMC Becomes First Independent Network To Join The On Addressability Initiative

The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast launched the On Addressability initiative at the Cannes Lions festival in June 2019 to transition more TV commercials to addressable ad sales. The joint venture allows brands… Continue reading »

The post AMC Becomes First Independent Network To Join The On Addressability Initiative appeared first on AdExchanger.

AdExchanger