Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator,...
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Holding your breath on ads coming to Netflix? Time to let it out.There will be no advertising on Netflix anytime...
If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain...
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever...
Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom...
Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
"The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by Jason...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and...