Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app...
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Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up...
Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help...
Omnicom mitigated the impacts of the COVID-19 pandemic on its business in part by cutting 6,100 jobs across its network...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...