GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of...
Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young &...
Data and analytics are breaking down the walls between Johnson & Johnson’s shopper marketing and national marketing plans. Danielle Price...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
In February, you can watch the Super Bowl on your phone with the Yahoo Sports app.Last year, Yahoo Sports purchased...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more...
After around a year of avoiding the spotlight, Google CEO Sundar Pichai spent nearly four hours fielding a grab bag...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has...