AUCKLAND, Wednesday: Marketing strategy consultancy One Picture Group has acquired Auckland-based social & marketing research agency Gravitas as part of...
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LONDON--Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign...
WELLINGTON, Today: Hot on the heels of their sport agency (EightyOneX), downtown creative shop EightyOne has launched a new media...
The clock is ticking for the online ad industry to transition to more privacy-centric ways as Google prepares to withdraw...
Following the announcement of new sport agency EightyOneX, EightyOne has now launched a media offshoot – with Grant Maxwell headlining...
Univision's annual upfront presentation isn't until May 18, but it got an early jump on upfront season Wednesday afternoon. Led...
Facebook detailed actions it took against a group of hackers based in China, known in the security industry as Earth...
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The...
AUCKLAND, Today: A new climate-change ad campaign out of Stuff’s environmental action arm The Forever Project is being launched this...
Busch has quite the side hustle going when it comes to weddings. In 2019, it sponsored one couple's wedding, kicking...