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AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he...
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Belinda J....
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
Over a year before the FBI brought down 3ve’s human creators, the ad industry rolled out ads.txt, an anti-domain spoofing...
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...