It’s been a weird four months for Aleksandr Kogan.The 33-year-old went from an obscure research psychologist at Cambridge University to...
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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and...
Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the...
Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem,...