Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...
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Virtual reality still has much runway to travel before it lands a permanent spot on the media plan. It’s niche.But...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...
SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price....
AdColony laid off roughly 10% of its US workforce late last week amid struggles to gain a foothold in the...
As the traditional holding company model declines, new models are rising as competition.While the “big six” – WPP, Publicis Groupe,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Cold Shower For Market PowerBig tech, are your ears burning? On Friday, the Federal Trade Commission held the second in...