“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.WalSmart Walmart stock jumped almost 10% on Thursday after the...
Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction,...
The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience.A4,...
Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality.That’s John Latona’s job. He oversees marketing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain...