One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator...
Programmatic
The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a...
Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus,...
While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content...
Job insights platform Glassdoor expanded upon the tools it introduced last September to help its users better understand diversity, equity...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by...
TikTok's celebration of Black History Month has taken a musical turn. Grammy Award-winning rhythm-and-blues artist Leon Bridges and electronic music...