Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed.The mobile ad...