Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Roku is that rare startup that can go up against tech...
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense...
Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before...
A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
At Crayola, the lines between paid and earned are blurring.“The interaction between friends and family is so valuable – and it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be...
As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands...