Here's an unconventional ad: One of the spots during the 2021 Super Bowl won't advertise a product or service. Instead,...
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Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their...
Ocean Spray's favorite accidental TikTok ambassador is at it again, as Nathan Apodaca will share his dance moves to "All...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Google has its I/O...
It's not every day you get to interview the CMO of PepsiCo Beverages... and his daughter! When Greg Lyons invited...
Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and...
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched with a focus on connecting with customers at the...
With the big game right around the corner, marketers put their best work in front of the faces of many....
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution...
A new campaign from water filtration company BRITA demonstrates that filtered tastes just as good as the bottled stuff. The...