April 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AppLovin To Buy Mobile Measurement Startup Adjust

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $ 1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,Continue reading »

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