AppLovin’s recent acquisition of mobile attribution provider Adjust for $ 1 billion is evidence that M&A doesn’t necessarily decline in...
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Disney will return to the Super Bowl for the second year in a row. But this time, it won't just...
When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making...
Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Gravity Of The Situation...
The No. 1 question asked of advertising trade journalists every year about the Super Bowl: "Why do brands release their...
Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $ 1.17 billion. The cash and...
Ron Lewis has left McCann Health to take the group creative director position at Grey Health & Wellness, where he...
Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay...
Super Bowl ads were never known for their strict portrayals of reality. Anyone who recalls Danny DeVito as an M&M...