AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go For What Works The New York Times has...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.This week on the podcast, we hear from Mark Zagorski,...
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a...
As Apple cuts down on lock screen clutter, app marketers should take notice.In the wake of Apple’s latest do-not-disturb feature...