Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Tremor Video rebranded Tuesday as Telaria and will trade on the New York Stock Exchange as “TLRA” beginning Sept. 26....
Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched...
Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.So when NUE Agency, which develops the music...
Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts –...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....