Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis.Earlier this year,...
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Data is changing the way movies are marketed.Studios like Open Road Films are taking a more targeted approach to marketing,...
Radio giant iHeartMedia has had a big first year as a producer and distributor of podcasts – and it’s ready...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sly As A FireFox Verizon’s Oath is in a...
That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share...
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a...
If understanding a customer’s long-term value were easy, every marketer would do it.But measuring LTV (long-term or lifetime value, referred...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...