Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Edged Out Sprint launched an in-house ad agency to...
The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads.The decision came down to two...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Debutante Podcast networks pitched their wares to a...
The rollups continue.Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth...