Booze-Free Brand Gets the Party Started in New Retro-Cool Ad

Participating in Dry January has some obvious health and wellbeing benefits–like better sleep, less brain fog and fewer calories ingested–but it’s kind of a drag, right? Isn’t it all about deprivation? That’s the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic…
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