Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast...
More than half of bookings at Motel 6 happen on the same day as arrival.That means most of the budget...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nyet Again In a blog post, Chief Security Officer...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check....