“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Programmatic
When TrustX launched in September, David Kohl was nervous.“One of the fears is that we would find ourselves in a...
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can...
Affinio, a consumer analytics startup, announced a $9 million Series B round on Monday as the company expands its product...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
“The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....