In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard...
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014,...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand...
Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release.Valassis itself was...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....