In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
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Engaged readers make for loyal subscribers.The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop...
PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Banners Unbanned BuzzFeed has embraced programmatic and will begin selling...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires.The 18-year-old company is on...
Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Eyeo and its Adblock Plus browser extension don't grab the headlines...