Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday.The round...
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The push for ad tech fee transparency is in full swing.Last week, Rubicon Project got rid of its buy-side fees,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Step By Step Amazon is beta testing an API...
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20%...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Messenger hopes to insinuate itself deeper within the customer journey.On Tuesday, Facebook released a closed beta test of a customer...
American Express on Tuesday launched a data-driven business division called Amex Advance.Along with it Amex is debuting a data platform...
Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Feed Facebook’s ability to put a short...
Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow across the...