Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
SAP acquired Gigya for $350 million in September for its consumer identity management solution.The deal, which just closed, will help...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped Up Snap has acquired Metamarkets. The social platform...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.This week's podcast guest has a way of showing up during...
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer...
Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first...