"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
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It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...
Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing...
Brand marketers tend to trail consumer technology habits like an aircraft carrier tracking a fleet of speedboats. And the same...
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Every...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapping Back Some investors might be down on Snap,...
AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but...
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying...
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...