Atlantic Media-owned Quartz is unapologetic about the absence of pre-roll on its properties.“It’s the reason we don’t support standard ads...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agencies Are People Too LiveRamp will let agencies make...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bird’s-Eye View Twitter is in the early stages of...
The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.CEO John Roland is "stepping...
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...