Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Of The Broadcasters Viacom and Discovery are bidding...
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Facebook is pretty much minting money at this point.Despite concerns over ad load maxing out in the news feed, Facebook...
Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted...
Match Media Group runs an ad business for a dating subscription company. Because ad business revenue accounts for only a...
Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Following The Eyeballs Nielsen will count viewership on YouTube’s...
Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with...
Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year.The holding...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....