Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."I don't even use the term 'holding company,’" MDC Partners CEO...
PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million...
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective...