Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
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The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list.Nearly 20 researchers from around the country...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed"...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first...
Facebook is trying to reset its relationship status with publishers from frenemy to friend.“That is an area we can do...
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale –...
Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart...