Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Programmatic
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data-driven editorial just added a new weapon to its arsenal: a Slackbot. Clique Media Group (CMG), which owns flagship style...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad...
When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....