Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
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"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Tony...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens...
Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and...
Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Media Mega-Mergers? Nearly a decade after their split,...
Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last...