"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...
The Federal Communications Commission's new approach to broadband deprives the Federal Trade Commission of the ability to sue AT&T for...
Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is...
The Cartoon Network is asking appellate judges to reject Android user Mark Ellis's request to revive his video privacy lawsuit....
The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T,...
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion...