“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Debutante Podcast networks pitched their wares to a...
The rollups continue.Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth...
Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast...