"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
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Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped...
The mattress space went from sleepy to startup hot in just years.Utah-based Purple is one of those bed-in-a-box startups trying...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Long Arm A federal trial beginning Monday in...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."I don't even use the term 'holding company,’" MDC Partners CEO...
PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...