US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the...
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The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL...
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by...
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its...
New Zealand Thoroughbred Racing (NZTR) has formally appointed PR, events and social agency Eleven as its agency of record. Eleven...
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni,...
Aimed at celebrating the diverse passions of Kiwis, Thinkerbell Aotearoa has just launched Havana Coffee Works’ latest platform ‘Get Your...
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show....