Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
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Sky lifted the curtain on its 2026 slate at the New Zealand International Convention Centre on February 24. The offering...
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim...
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When...
AUCKLAND, Today: Saatchi & Saatchi New Zealand is back with the next phase of its Paralympics platform, spotlighting Winter Paralympians...
How to build a marketing strategy around culture, not campaigns. Adweek Feed
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do...
AUCKLAND, Today: Thompson Spencer has brought Sam Casey on board as Head of Performance, boosting its integrated media muscle as...
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office. Adweek...
For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption:...