June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing

For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […]

The post No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing appeared first on AdExchanger.

AdExchanger