According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Programmatic
Sandpiper, a strategic communications and public affairs consultancy headquartered in Asia Pacific and operating globally, has announced the launch of...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...
AUCKLAND, Today: Saatchi & Saatchi NZ has collaborated again with Chorus, creating a multi-channel campaign as they launch new brand...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on...
Unbound has bolstered its award-winning team with three new hires. Brooke Wilson joins as an Account Manager while Magdalena Morgan...
Dementia NZ’s new awareness campaign via Quantum Jump, ‘I’m still me’, shows that people living with dementia can still lead...
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead...
Recognising the vulnerability of the younger generations, insurer Partners Life, in collaboration with contributors from all corners of New Zealand,...