Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings...
DDB Group Aotearoa has won the highly coveted Campaign Brief New Zealand Agency of the Year Award, for the 7th...
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously...
Trade Me has launched its first-ever pop-up laundromat alongside its annual Circular Economy Report, which found that secondhand shopping is...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
Independent Media Agencies New Zealand (IMANZ) has announced the appointment of Kath Mitchell as its inaugural General Manager. Mitchell joins...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...
TVNZ has reported a net loss of $ 16.7 million for the six months period to 31 December 2023, continuing...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...