Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Digital innovation studio, Flight Digital, has announced its official partnership with content management system, Sanity. Sanity has found a home...
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000...
CEPI, Gavi, UNICEF and WHO unveil The Delivery, a digital time capsule of global COVID-19 data for future generations, via Daylight....
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Developed with the support of strategic marketing agency Quantum Jump, Sky Business have launched a B2B communications programme to accommodation...
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially...
Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription...