Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
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TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take...
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that...
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team...
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Services To Who? Apple’s Services revenue –...